Walter F. Haettenschweiler (1933–2014) is known above all as a designer of display typefaces that refreshingly departed from the mainstream of the time. Already during his training as a graphic designer in the 1950s, he designed the legendary Schmalfette Grotesk, which later achieved cult status and was even used as a Microsoft system font. His Lettera volumes, published together with Armin Haab and featuring both his own type designs and reissued ones, also attracted international attention. However, this passionate artist and collector earned his living with everyday graphic design, which he created in his “Studio for Advertising and Design” for companies in the Zug region and for national institutions. The exhibition presents the complete oeuvre of this charismatic Swiss designer for the first time.
